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The article of SFP CONNECTOR: Facebook Boycott

Author:danny / time:2020-09-07 / The number of clicks:535

            Facebook, the world's largest social networking service has 2.6 billion active users on its platform every month. Despite being the leading global community platform, companies like Starbucks, Unilever and other major enterprises launched a Facebook ad boycott at the end of June. What are the reasons behind the boycott? In this article, SFP Connector will provide readers with insights on the latest technological trends and developments.

 

            Advertising on community websites to bring revenue and profits to businesses is a popular marketing method used by many enterprises around the world. In order to gain exposure and click-through rates, companies do not hesitate to spend a lot of money. Marketing specialists from different companies usually tap community platforms with the largest number of users (i.e., Facebook, Instagram and Google) and regularly place advertisements. Since launching in 2004, Facebook has provided users with a platform to freely express themselves through their own web pages and join other groups to share information. The company’s original intention and function were well-received by users all over the world. Aside from individual users, businesses can also create fan pages on Facebook and post information, news and comments from time to time. This has made Facebook services more and more diversified, allowing Information to reach every corner of the world at lightning speed by means of sharing and forwarding.

 

            However, while there is freedom to disseminate information, the issue of truth in information should not be ignored. There have been many incidents of hate speech and fake news on Facebook that have caused social unrest. Major enterprises decided to boycott Facebook to put pressure on the latter in dealing with these problems. The tipping point was the death of George Floyd in the United States. Racial opposition, ideological differentiation and the development of anti-racist ideology pushed people onto the streets to protest, resulting in many physical conflicts. However, Facebook, as one of the world's largest social media platforms, has failed to control messages that promoted hatred and opposition. This prompted several companies to make Facebook accountable by boycotting its advertisements. In response, Facebook stated that its social networking service serves as a platform for free flow of social information. If speech is controlled, it will become a "publishing house" rather than a platform for freedom of speech. However, Facebook vowed to use a Full Fact Verification Tool to deal with hate speech and encourage users to report any suspicious activity.

 

Every piece of news we make and forward is quickly shared to the whole world through SFP Connector optical fiber network. Behind freedom of speech, mutual respect, compliance with correctness of information, and the cultivation of media literacy and independent thinking in information interpretation should be established to minimize the dangers of false information to society.

 

 

 

 

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