Additional information about the SFP+ Connector
Author：danny / time：2020-09-23 / The number of clicks：250
At the beginning of 2020, ZARA, one of the major apparel manufacturers made a shocking announcement that it would close 1300 branches across the globe. This led to a serious discussion among consumers and the business world. The decision seemed inevitable given the economic impact of the COVID-19 pandemic. In this era of high-speed Internet with SFP+ connectors, online shopping has become the mainstream way of marketing products for the apparel manufacturing industry. Also, with the rapid development of different shopping sites, the key to business survival is to attract and retain customers. In this article, we will discuss how business owners can create an impressive online shopping experience for consumers.
When shopping for clothes at brick-and-mortar stores, most people would normally try on clothes. In online shopping, a nice-looking outfit on a professional model in a photo ad may not look as attractive in its actual form; hence, many shoppers prefer to go to a physical store even if they have the option to shop online. Business owners should therefore consider shopping experience as part of their product, which may be a time-consuming process but important since it covers introducing the product to customers, making customers like the product and eventually purchase it, and turning them into loyal customers of the brand. How can a clothes shop create an impressive shopping experience nowadays through an online shopping platform?
The first step is to attract the attention of shoppers. A business owner can release an advertising campaign to attract consumers through channels like social networking apps, Fanpage banners, and social media promotions. Apparel manufacturer GU, for example, would change its webpage design on its official website or blog when promoting new products for each season. It would also display photos of models wearing new outfits to attract the attention of customers.
As soon as customers become interested, they would search online for the products. At this stage, online business owners should take action and offer relevant information to consumers through some interactive services on their company’s official website. Take Neogence for example, which provides user feedback and product information on its blog site that can help customers decide whether they need the product. This is a good strategy that leaves an impression on consumers.
Online business owners can analyze the buying process to improve users’ online shopping experience. Offering a better after-sales service and distributing vouchers may also be useful strategies to build a positive brand image. Finally, shoppers can help build the company’s reputation by sharing their experience and perception about the brand. This also enhances brand image while attracting potential customers.
Online shopping may lack personalization from real-life interaction, but with broadband Internet connection plus SFP+ connector, we can create a memorable shopping experience.